About the Course

SUITE STRATEGY is a practical, no-fluff marketing class designed to help salon suite Pros attract the right clients consistently—without chasing trends or burning out on social media. In this focused session, you’ll clarify your ideal client, define a brand that speaks directly to them, and identify exactly where and how they’re finding service providers like you. We break down the fundamentals: positioning, messaging, visibility, and simple systems that make marketing feel manageable and strategic instead of overwhelming. You’ll walk away with a clear marketing direction, stronger brand alignment, and a step-by-step plan to grow your clientele with intention. Because marketing isn’t about posting more. It’s about being clear, visible, and valuable.

Matthew Landis

Matthew Landis is the Director of Education for IMAGE Studios and a longtime salon owner, industry educator, and business coach. With more than 30 years in the beauty industry and over a decade working with salon suite entrepreneurs, he helps independent Pros simplify their marketing, strengthen their strategy, and build profitable, sustainable businesses with clarity and confidence.I

Curriculum

1 Chapter · 2 Lessons

  1. 1

    Replay: SUITE STRATEGY: Marketing Foundations for the Salon Suite Pro

    1. (Included in full purchase)

      Video Replay

    2. (Included in full purchase)

      Slide Presentation for SUITE STRATEGY